| Aishwarya Damodar was part of the “bloomers and movers-and-shakers” era called New Media – what the world today calls Digital. She shaped India’s earliest digital platforms and helped legacy broadcasters embrace the shift to multi-screen ecosystems. She spearheaded the digital transformation of traditional and New Media organizations, architecting secure, scalable platforms for content delivery and monetization. Her strategic foresight enabled STAR India, Nimbus Communications, Hungama, and Banglalive.com to deliver seamless, OTT-ready ecosystems at a time when the term “OTT” was barely in circulation. From video ad monetization and mobile-first user experiences to LIVE cricket streaming and India’s first Online Short Film Festival, her fingerprints are visible across milestone platforms such as Hotstar (Disney+ Hotstar today), Hungama Play, and CricketNirvana.com. She was among the few who defined what Digital would become in India. |
